Wednesday, January 22, 2020

American History :: History of America

The Space Race The goal of Apollo 11 was to send men to the moon, this goal was set by jfk in the year 1961. they landed on the July 20th 1969. The men who were aboard the ship were Neil Armstrong, Edwin Aldrin and Michael Collins. These men were (other than Collins) the first people to ever to walk on the moon. The event was televised to millions of American homes. There were also three backup crew members who didn’t go into space: James Lovell, Fred Haise, and William Anders. The crew conducted many science experiments as well as leaving an american flag on the moon. The flag has since been bleached white by the suns unrelenting power. The first man on the moon is so important to the history of America because it solidified the country as a superpower. If Russia had beaten America to the moon, they would been the country to reach that pinnacle of space science. It also would have crushed the hopes and dreams of Americans young and old alike. With the US and Russia locked in the cold war, the American people needed a confidence boost, and they got it when they won the space race. 1st Black President In election of 2008, the candidates running were Barack Obama and John McCain. Obama won, making him the first African American President in American history. Throughout history African Americans were treated as lesser to whites and Obama overcame those stereotypes and became president. There was some speculation that Obama wasn’t actually from America, but these were put to rest when he released his birth certificate. Some issues during the election were the war in Iraq, economic downturn, and LGBT issues. American history is full of examples of minorities such as blacks being kept down. Slavery was a huge black mark on the nation’s history. It is one of the main factors for racism toward African Americans in our culture. Blacks were often seen and treated as lesser people, and having a president who is part of this minority is huge step forward in racial equality. since Obama was elected there have been more black candidates running for office. Nuclear bombs The conception of the nuclear bomb began when Albert Einstein wrote FDR a letter concerning the weapons and how powerful they had the potential to be. On July 1945 The first bomb was tested, and the scientists were pleased with the result of the test.

Tuesday, January 14, 2020

Contract manufacturer Essay

Executive Summary: Danshui Plant No. 2 in southern China is a contract manufacturer that assembles electronic products and has a one-year contract with Apple Inc. to assemble 2.4 million iPhones. Monthly production target for DC is 200,000 units but in the first three months of the contract, the plant is unable to assemble as many phones as expected and is operating at a loss. Wentao Chen, manager of Danshui was anxious on reviewing the monthly operation’s performance of august as in the third month of the contract, production was only 180,000 units. The plant has had difficulty hiring enough workers despite raising wages over 30%. Issues: 1. Assembly process for an iPhone is complicated. 2. Danshui has underproduction. 3. There is a lack of qualified labor. 4. Insufficient information to train their workers. 5. Insufficient experience to manage operations. Requirements: 1. The plant manager considers whether a flexible budget would be more useful for uncovering problems than the static budget currently being used. 2. Need to perform breakeven and flexible budget analyses and calculate price and usage variances as they consider solutions for the plant’s problems with the iPhone contract. 3. What should be the total expected cost per unit if all manufacturing and shipping overhead (both variable and fixed) were allocated to planned production? What was the actual cost per unit of production and shipping? 4. To suggest as to how Apple iPhone 4’s would have been have to have been completed for Danshui Plant No.2 to break. 5. What are some strategies or decisions that Wentao Chen should consider in trying to solve the problems with the Apple iPhone 4 contract in the next nine months, how these would change the costs and profitability of Danshui Plant No.2 and the iPhone 4 contract. Hypothesis: It is expected that the contract price should be raised in order to be profitable as variances observed in the analysis suggest cost overruns and  lack of production handling & control while damages are also observed in material handling. Thus DC is expected to cover efficiency of its production while reducing loss / damages to materials. Suggestions and recommendations: 1. The most cost effective way to boost up production level under same capacity. 2. Motivate employees’ morale and concern their welfare. 3. Achieve learning curve effect under well-organized OT plan. 4. Mix balance strategy is advised: Over time schedule plan plus pay for performance policy. Alternative Strategies: 1. Over time schedule plan 2. Cellular manufacturing 3. increase wages 4. pay for performance policy 5. Outsourcing

Monday, January 6, 2020

Positive and Negative Results of The Black Plague - 847 Words

The Black Plague, perhaps one of the worst epidemics in history, swept its evil across Europe in the middle of the 14th century, killing an estimated 20 million people. This major population shift, along with other disasters occurring at the time, such as famine and an already existing economic recession, plunged Europe into a dark period of complete turmoil. Anarchy, psychological breakdowns, and the dissipation of church power were some of the results. As time passed, however, society managed to find new ground and began its long path of recovery. The plague, as catastrophic as it was to medieval Europe, had just as many positive effects that came with this recovery as it did negative effects prior. An end to feudalism, increased wages†¦show more content†¦New society brings new generations of people, with new heads and new ideas, all of which played a factor in the technological innovations after the plague. The plow is such an example, improving in the late Middle Ages and greatly increasing agricultural productivity, which in turn helped sustain a population increase. One of the most unique inventions of the time was the clock, which historian Lewis Mumford identifies as the â€Å"key machine of the modern industrial age† (cite). The clock presented a means for organization, efficiency, and a new experience and view of time. Lens grinding, gunpowder, and new printing technologies presented a window of opportunity for post plague Europe. With printing technologies came an increased literature rate. This, along with lens grinding, which created the ability to make telescopes, brought the beginning of philosophy. As beneficial as these new technologies have been, all of the innovation that came after the plague has not had as great an impact as the church, its power struggle, and the separation of church and state. Before the plague, the Church had complete control over society in Europe and was the absolute worldview for people of that time. The devastation of the disease left many looking for answers, generally from the church, but the church was in no position to help. As church officials fled, it angered those who once had faith, leading to the steady decline of the authority of the church. At oneShow MoreRelatedThe Black Death : The Black Death Of The 14th Century868 Words   |  4 Pagesits based on the Black Death. A disastrous plague of the 14th century, the Black Death took the lives of 75 million (History) throughout central Asia and Europe (Wein). Introduced first by rats from Crimea, the plague spread through rats, human contact, and even the air. The nickname Black Death is attributable to the dark blotches that covered victims, due to the damage to underlying skin and tissue (Wein). People have a tendency to see only the negative aspects of the plague, failing to see theRead MoreThe Black Death And Its Impact On Society1291 Words   |  6 PagesThroughout history many natural events have had a profound e ffect on mankind, but few of these events have shaped history and culture as profoundly as the Black Death. The Black Death was the name given to the deadly disease that hugely disrupted Europe between 1347 and 1351. The disaster influenced and altered all aspects of European life. This major catastrophe had many later effects, however due to 50 million deaths, people s economic status shifted and these changes left a lasting impact uponRead MoreThe Period Of The Middle Ages1007 Words   |  5 Pagesages began at the fall of the Roman empire in 476 and lasted all the way to 1500; a 100 year period. During this time was when the Malthusian Crisis / Deadlock occurred. Killing much of the population, by famine, disease, etc, this was in a sense a positive thing because of the overpopulation. Famine had a rather large effect. This included ergotism which produces a chemical that causes delusion and loss of circulation and loss of fingers and/or limbs. The cause was poisoning from ergot, a fungus, whichRead MoreEssay on Economic Effects of the Black Plague in England1748 Words   |  7 Pagesfamine, disease and economic decay, leading to what many historians believe to be the end of the Middle Ages. Although there were many contributing factors such as famine, collapsing institutions and war. Many historians believe the arrival of the Black Death to England in 1348 was the final straw, and the most impactful agent of change in that area. In a letter to his brother, Petrarch wrote, â€Å"When has any such thing been even heard or seen; in what annals has it ever been read that ho uses wereRead MoreThe Black Death : A Disastrous Mortal Disease And Spread Across Europe1373 Words   |  6 PagesThe Black Death, so named by later historians, was a disastrous mortal disease and spread across Europe in the years 1347~1352(Hunt 416). The Black Death, now known as plague, is caused by the bacterium, Yersinia pestis. When humans are bitten by a rodent flea, humans usually get the plaque (Plague Homepage | CDC). Nowadays, the plague can be treated by antibiotics easily. However, in the middle of the 14th century, no one knew what caused the disease, and how the disease was transmitted to othersRead MoreUse Of Historiography, Facts And Figures, The Impacts The Black Death Essay1800 Words   |  8 Pagesand figures, the impacts the â€Å"Black Death† had on Europe, especially focusing on Britain. The Black Death killed almost 200 million innocent men, woman and children worldwide and peaked in Europe around mid-14th century. In London alone it was estimated tha t two thirds of the population was completely obliterated, while around one third of the whole of Europe were also diminished, during this time period. One historian, Sean Martin, explained how quickly the plague spread from one person to anotherRead MoreThe Video Empire Of Death1734 Words   |  7 Pagesof convincing evidence that is presented. Video #2 The Plague In The Plague the effects of the Black Death that ravaged Europe in the fourteenth century are described. The video begins by discussing the conditions that were the norm at the beginning of the 1340’s. To the people at the time, the church and its teachings were the answer to all of life’s questions. Even medicine was closely associated with the teachings of the Bible. The plague began in Mongolia and followed the trade routes that hadRead MoreBreaking The School Of Prison Pipeline859 Words   |  4 Pageswhether you were black, Latino, or white? Unfortunately, police brutality is the sad reality that many black and Latino boys experience in their childhood. The disadvantages of their upbringing results to the reinforcement of societal restrictions on their success. On a positive note, education becomes salvation to marginalized group because it provides them means to escape the system that prevents them from becoming successful. However, Charles M. Blows and Victor M . Rios reveal that black and LatinoRead MoreBlack Women And The Media1107 Words   |  5 Pagesâ€Å"Oh my gosh! you’re so pretty for a black girl.† â€Å"You’re black so I know you can twerk.† In society these phrases may be considered as compliments for black women even though they are not. However, people only know what the media portrays black women to be. It emphasizes them as ghetto, loud, angry, and ignorant. Black women are more than the negative stigma that the media portrays. In our society, the media reinforces the plague of African American women by stereotypes and falsities originatingRead MoreEssay about Climate and Society of China936 Words   |  4 Pagesworld, these three themes have affected one another. Weather has influenced civilizations in terms of the clothing and shelter which are necessary to protect oneself from the elements. On the other extreme, climate and weather have also acted as positive factors in the case of areas suc h as Cancun, Mexico. Continuous exceptional weather conditions have molded this area into a vacation Eden to which millions flock throughout the year to escape their own respective meteorologically disadvantaged (e

Sunday, December 29, 2019

Sexual Harassment and Workplace Policies Essay - 2025 Words

In our society sexual harassment has been in the workplace for years. The use of sexual harassment in the workplace has been remembered best as a weapon used to keep women in their place which would cause them to forfeit promotions within their organizations. It was once believed that women were the only victims but the shift is now changing men are also reporting that they are also victims of sexual harassment on the job. In 1964 the Civil Rights Act was passed and employers began to recognize that they were liable for two types of sexual harassment. The first kind of harassment is Quid pro quo when a supervisor offers the employee sexual advances in order to get or keep a job, and also this harassment is used to determined if an†¦show more content†¦The term sexual harassment is defined as any unwelcomed sexual advances or conduct on the job that creates an intimidating, hostile or offensive working environment . The Civil Rights Act of 1964 states that sexual harassment i s a violation of the law. During the last decade women have begun to speak out against sexual harassment which has made many employers set a zero tolerance of sexual harassment in the workplace. In most organizations there are policies and guidelines created to eliminate sexual harassment in the workplace and procedures to follow if an employee feels that they have been sexually harassed. When an employer has a clear and written policy prohibiting sexual harassment available to all staff then everyone is aware that such negative behaviors will not be tolerated in the workplace. As an employee of Los Angeles County Office of Education their sexual harassment policy states that all employees will have equal rights and opportunities to enjoy freedom from sexual harassment of any kind in the education programs or work setting. LACOE expresses that sexual harassment is illegal and will not be tolerated within the organization which may result in disciplinary actions. The Los Angeles County Office of Education has adopted the California and Federal law definition of sexual harassment within the workplace. This definition is clearlyShow MoreRelated Sexual Harassment and Workplace Violence Essay1416 Words   |  6 PagesHarassment has plagued the world for centuries. Why should the workplace be any different? Sexual harassment and workplace violence are not only of historical roots, but contemporary issues are still present in the workforce today. Managers are addressing and combating modern sexual harassment and workplace violence, however instances still occur (Robbins, Decenzo Coulter, 2011). â€Å"Sexual harassment is defined as any unwanted action or activity of a sexual nature that explicitly or implicitlyRead MoreSexual Harassment Within The Workplace1382 Words   |  6 PagesNovember 2015 SEXUAL HARASSMENT IN THE WORKPLACE Sexual harassment is any form of unprecedented sexual conduct in which the offender uses inappropriate language and actions that humiliate the sexuality of the offended. At workplaces, sexual harassment occurs when stakeholders of an organization engage in unwelcomed conducts of sexual nature, which makes the recipients (of the conduct) intimidated and uncomfortable. As Solotoff and Kramer (2014: 67) assert, sexual harassment is a widespread practiceRead MoreSexual Harassment : How Does It Differ From Bullying?891 Words   |  4 Pages1. What is sexual harassment? How does it differ from bullying? Sexual harassment is an unwanted attention that is sexual in nature. It can be a one-time occurrence or a result of repeated behaviour. In addition, harassment is viewed from the victim’s perspective and what the perceiver or affected individual would feel in the exact same situation. Workplace bullying on the other hand can be defined as an act or verbal behavior that is persistent and continuous, with intent to mentally hurt or isolateRead MoreSexual Harassment At The Workplace1697 Words   |  7 PagesSexual Harassment in the Workplace Eva L. Mendez-Zacher MG260, Business Law I 28 September 2014 Dr. Anita Whitby Abstract I’m conducting a study on Sexual harassment in the workplace. Sexual harassment is possible in all social and economic classes, ethnic groups, jobs and places in the community. Through this study I hope to clarify the common misconception that sexual harassment is an isolated female problem. Although the majority of the cases reported are in fact male on femaleRead MoreAnalysis Of Ohio Bath Solutions, Llc Essay1438 Words   |  6 Pagesdiscrimination in the workplace. Creating policies and training programs are great ways to educate employees about the consequences of discrimination. For example, Ohio Bath Solutions, LLC created a Diversity Policy to communicate its stance on diversity and discrimination in the workplace. The company is an equal opportunity employer and values diversity. The policy is designed to support the company’s ethical culture. The following figure is a copy of the company’s Diversity Policy. Figure 1.1 EqualityRead MorePreventing Sexual Harassment At The Workplace978 Words   |  4 PagesPreventing Sexual Harassment in the Workplace An anti-harassment policy should be set and published to every company by the employer; moreover, this policy should state and allow the employees to complain if the harassment and discrimination occur. However, employers are likely to be negligent about the important of investigating complaints of sexual harassment and appropriate solutions. (Tremblay, 2008) The most effective weapon against sexual harassment is prevention. It is impossibleRead MoreEssay on Sexual Harassment in the Workplace1398 Words   |  6 PagesSexual harassment can be described as any unwanted sexual comments or unwanted sexual advances. People think that in a sexual harassment situation that the offender is always a male but that is not the case, females can also be the harasser. There can be several incidents where a male is sexually harassing a female, female harassing a male, female harassing a female, or a male harassing a male. When sexual harassment occurs it can make any situation uncomfor table, especially if the advances are unwelcomeRead MoreSexual Harassment At The Workplace1697 Words   |  7 Pages Sexual Harassment in the Workplace Eva L. Mendez-Zacher MG260, Business Law I 28 September 2014 Dr. Anita Whitby Abstract I’m conducting a study on Sexual harassment in the workplace. Sexual harassment is possible in all social and economic classes, ethnic groups, jobs and places in the community. Through this study I hope to clarify the common misconception that sexual harassment is an isolated female problem. Although the majority of the cases reported are in fact male on femaleRead MoreThe State Of Sexual Harassment858 Words   |  4 Pages Machin, L. (2012). The State of Sexual Harassment in America: What is the Status of Sexual Harassment in the US Workplace Today? Journal of Global Business Management, 8(1), 133-138. Unwanted sexual advances are inappropriate whether or not an individual is at work. This article speaks to the minds of people who have been sexually harassed at work in the 2000s. When written, the article explained that in the last two years sexual harassment in the workplace had actually increased. It also explainsRead MoreSexual Harassment At An Organization Essay1485 Words   |  6 PagesSexual Harassment in an Organization By: Elsie Alex Organizational Behavior Professor Patricia Sokol September 15, 2016 Abstract This essay is based on sexual harassment in the workplace. It gives examples of what sexual harassment is and knowing how to identify sexual harassment in an organization. This essay takes information from different articles describing sexual harassment and discrimination in the workplace. It gives scenarios and examples of sexual harassment. It also

Saturday, December 21, 2019

Biblical Allusions to The Grapes of Wrath Essay example

Biblical Allusions to The Grapes of Wrath John Steinbeck was born in Salinas, California, on February 27, 1902. He studied marine biology at Stanford University and then traveled east on a freighter through the Panama Canal. Steinbeck went to New York to work as a newspaper reporter but soon returned to California and held a variety of jobs while he wrote. Steinbeck published Tortilla Flat in 1935, Of Mice and Men in 1937, and The Red Pony in 1937, which established his reputation as a forceful writer. In 1939 he wrote The Grapes of Wrath, which summoned up the despair and hardship of the early 1930s. John Steinbeck died in 1968. The Grapes of Wrath is a story about one familys hardship during the Depression and the Dust Bowl of the†¦show more content†¦Above all it showed everyone that these damn Okies were all simply men, women, and children, no different from anyone else, just poorer (Frohock 133). They were human beings with feelings and not the uncivilized beasts they were portrayed as at the time. John Steinbe ck carefully molded his story The Grapes of Wrath to encompass many themes and ideas. To help enforce his message Steinbeck included several Biblical allusions. John Steinbeck uses Biblical allusions to create the theme that strength to survive comes from faith by using characters and events. Steinbeck creates the theme of the novel by alluding the characters in his story to characters in the Bible. Jim Casy is an allusion to Jesus Christ. They have the same initials and live their lives as examples of their beliefs: Jesus to the world as Casy is to Tom (Rombold 149). Casy even compares himself to Christ when he says, I got tired like Him, an I got mixed up like Him, an I went into the wilderness like Him, without no campin stuff (105). In the first half of the book Casy is thinking and forming his ideas. He changes from a thinker to a man of action when he sacrifices himself for Tom (Slade 242). When in prison Casy sees the advantage of organizing people to achieve a common goal. W hen Casy tried to put his ideas into action he, like Christ, aroused the antagonism of the people in authority and was brutally killed. He died, like Christ saying to his crucifiers,Show MoreRelatedBiblical Allusions In The Grapes Of Wrath1796 Words   |  8 PagesThe Grapes of Wrath, is a story that construes the journey of the Joad family through the brutal migration from Oklahoma s destroying Dust Bowl to California corrupt promised land. Through the depiction of events and portrayal of characters, the bible takes part in the novel as one whole allusion. The anecdote of the struggle for survival in the fallen state of Oklahoma and in the â€Å"promised land† of California, reveals the same ideas shown as we explore in the bible. In The Grapes of Wrath, authorRead MoreBiblical Allusions In The Grapes Of Wrath1633 Words   |  7 Pagespieces is religion. The religious aspects of his stories are primarily shown through subtle connections to Biblical characters along with o ther hints. The most prominent piece of literature that displays religious connections is his novel The Grapes of Wrath. For the duration of the story, religion helps sustain the characters of the novel from difficult times. His novel contains numerous Biblical references that are conveyed through the characters of the Joad family along with Jim Casy; Steinbeck wantsRead MoreBiblical Allusions In The Grapes Of Wrath1717 Words   |  7 Pagesnovel, The Grapes of Wrath, is a story that describes the journey of the Joad family through the brutal migration from Oklahoma s destroying Dust Bowl to California corrupt promised land. Through the depiction of events and portrayal of characters, the bible takes part in the novel as one whole allusion. The story of struggle for survival in the fallen state of Oklahoma and in the â€Å"promised land† of California, reveals the same ideas shown as we explore in the bible. In The Grapes of Wrath, authorRead More Grapes Of Wrath Biblical A llusions Essay889 Words   |  4 PagesJohn Steinbeck carefully molded his story The Grapes of Wrath to encompass many themes and ideas. He included several Biblical allusions to enforce his message of the migrating families coming together to form a community. Steinbeck alludes to Biblical characters through Jim Casy and Rose of Sharon, events like the family’s journey to California and the flood at the end of the novel, and teachings throughout the novel.   Ã‚  Ã‚  Ã‚  Ã‚  The Biblical allusions represented by the characters in the novel areRead MoreThe Grapes Of Wrath By John Steinbeck1645 Words   |  7 PagesBoth John Steinbeck’s criticism and optimism was written into The Grapes of Wrath, a book that he researched for nearly two years before he finally finished the book. While writing the novel, he said to his friend and literary agent: â€Å"I must go over into the interior valleys. There are about five thousand families starving to death over there...The states and counties will give them nothing because they are outsiders. But the crops of any part of this state could not be harvested without these outsidersRead MoreBlack Boy And The Grapes Of Wrath Analysis1728 Words   |  7 PagesThe Grapes of Wrath, respectively, full of biblical allusions to demonstrate that religion is ineffective at addressing the issues of the indigent because teleological narratives, when applied to material context, do not have the same en d. While this paper claims that both authors have a negative casting of religion, other writers feel the opposite. One writer is Kelly Crockett, who posits a positive reading of religion in The Grapes of Wrath. In her essay, she identifies a slew of biblical allusionsRead MoreEssay on Rhetorical Analysis- the Grapes of Wrath967 Words   |  4 PagesRhetorical Analysis- The Grapes of Wrath â€Å"You don’ know what you’re a-doin’,† were Casy’s last words before he died as a martyr. Casy died for his cause, his belief that the elite were not truly aware of how their greed was causing the suffering of the weak and that the weak could only surpass their sorrows if they worked together. Steinbeck uses chapter 25 of Grapes of Wrath to portray this very message. Steinbeck uses an array of rhetorical devices such as symbolism and the use of a instructiveRead MoreThe Grapes Of Wrath By John Steinbeck1563 Words   |  7 Pages John Steinbeck’s novel, The Grapes of Wrath, depicts a migrant farming family in the 1930s. During this time, life revolved around the Great Depression and the Dust Bowl, making circumstances difficult for almost everyone involved, especially those who had little. This time of drought and despair caused people to lose hope in everything they’ve ever known, even themselves, but those who did not, put their hope in the â€Å"promised land† of California. Here, the grass was thought to be truly greenerRead MoreAnalysis Of The Poem Grapes Of Wrath Essay1076 Words   |  5 Pages3.. The tile itself is an allusion to a biblical reference. The line â€Å"Grapes of Wrath† comes from a Hymn, songs sang in churches, titled â€Å"The Battle Hymn of the Republic.† The journey that the Joad family goes on is a biblical allusion to the Exodus Journey. All the parts of the Journey can be traced back to the Bible. When the drought that stops the family from wor king in family comes to the journey to california and to working in california. The farm because their prison like the prisoners of theRead More A Comparison of Migrant Workers in The Grapes of Wrath and Of Mice and Men2731 Words   |  11 PagesMigrant Workers in The Grapes of Wrath and Of Mice and Men      Ã‚  Ã‚  Ã‚   John Steinbeck wrote about what surrounded him. At the time he was writing, the nineteen-thirties, a great depression was plaguing the United States. Many people were out of work. Many farmers were losing their farms and homes. An extreme drought had also wrecked the farms of the Midwest and made them into what is now referred to as the dust bowl. It was a terrible time to be poor, and most were. People died of malnutrition

Thursday, December 12, 2019

Marketing Consumer Behavior for Krispy Kreme Brand

Question: Discuss about the Marketing Consumer Behavior for Krispy Kreme Brand. Answer: Introduction: Organizations, for instance, Tim Hortons, Starbucks, and Dunkin' Donuts have been contending with Krispy Kreme for a piece of the overall industry on the premise of item separation, evaluating, and extension through establishments. Krispy Kreme Doughnuts, Inc. started in 1937 as a donut shop that sold its items out of a store window in North Carolina. The organization has a place with the eatery business and contends in the quick easygoing and fast food parts, which are liable to the high rivalry. Today, the organization has around 395 stores established around the world, incorporating 235 in the United States and the rest in 10 outside nations (Aggarwal McGill 2012). Krispy Kreme points of parity and difference The organization's branding incorporates association and sharing, as 55% of its retail exchanges are for offers of one or more dozen doughnuts. Despite the fact that Starbucks furnishes a comparative involvement with the planning of their drinks, Dunkin Donuts does not accentuate much duty to freshness. Krispy Kreme is included in numerous groups through raising support projects and sponsorship of altruistic occasions. To place it in context, the organization was accounted for to have burned through 2% of its incomes in showcasing and publicizing amid the fiscal year 2015 for a 7% expansion in benefits. While Dunking Donuts spends by and large 5% of their incomes in promoting and advertising for a 5.28% increment in incomes (Huang 2012). Likewise, people group connections are something that the organization thinks about, as its brand was manufactured eras of verbal advertising. They allude to their procedure as "neighborhood relationship promoting", which is less immoderate than gigantic showcasing effort and permits to keep the community values connected with the brand. The "Hot Light" App is a visitor engagement application that permits one to find the closest Krispy Kreme shop and be advised when that Hot Light is on at a particular shop. Krispy Kreme Brand Image Krispy Kreme brand Congruency The companys principle target clients who purchase from the organization's on-premise areas are known to be faithful clients who are purposefully a particular Krispy Kreme item; these clients may stroll into store areas or exploit the organization's 24-hour drive-through administration. Clients, who purchase from the off-premise areas, including Wal-Marts and corner stores, have a tendency to be less brand-still, small voice and are essentially acquiring an item instead of a name. Its 24-hour administration is a wellspring of comfort for those hoping to get in, get out, and move on (Leventhal Mascarenhas 2006). Its clients incorporate a wide assortment of individuals. The organization is assessed to serve roughly 7.6 million clients consistently. In any case, two fundamental gatherings bolster this organization; the individuals who purchase from the off-premise areas and the individuals who purchase from the on-reason area. Its clients likewise incorporate those taking an interest in gathering pledges benefits; the organization accomplice up with an association or a school and afterward offers its doughnuts at a rebate rate to help it raise cash for non-benefit bunches (Zikmund Babin 2006). The sandwiches contain 2,500 milligrams of sodium, more than 1,000 calories and 100 grams of fat each putting them on a portion of the slightest sound fast food items are accessible. Being solid may seem to take a pattern of prominence; as when craze diets get to be standard for some time; yet general it remains a consistent issue. Wellbeing concerns are an applicable issue for any firm in the eatery business. For Krispy Kreme, moving a lot of the menu to low-sugar, low-fat items is dependably seen as a way that may bargain the world-renowned taste and quality connected to its name, and henceforth distance its current clients as opposed to acquiring new ones (Mooney Bergheim 2003). Gotham Global trusts that, with some restraint, such conventional publicizing techniques can help Krispy Kremes income. Hardee's saw burger deals increment 20% after the presentation of their Thick burger item line11. Subsequently, substitute products affect firms in these parts. Publicizing and advancements, and additionally focused costs, are key instruments to keep up a solid client base in the midst of substitute products. The organization's expansiveness of request reaches out over all its significant demographic gatherings (Morrison Crane 2007). Brand Attitude: How it is viewed in the Market by Its Customers Doughnuts left on a shelf have no chance to get of reproducing the same new, hot experience as doughnuts made on-site. The organization's brand and name are attached to the "stand-out taste" that its eras of clients have developed to love. Large portions of its organization stores are said to be situated in high-movement territories, for example, strip shopping centers. The Hot Doughnuts Now sign is a solid drive buy generator and another segment of the stable corporate personality. Krispy Kreme has not frequently utilized conventional publicizing, for example, daily paper embeds, TV advancements, and item situation. The Atkins diet, which supported low-starch nourishments, turned out to be fiercely well known pretty much as the organization was advancing and extending its substantial sugar doughnuts. This sign has turned out to be a critical impact on motivation buys. Clients worried with eating regimen confinements, and wellbeing issues have as of late begun keeping away from eateries like Krispy Kreme, because of its so some its items weighed down with sugar. Krispy Kreme has tested in the past with such a warming innovation, alluded to inside as "passage boilers" to keep its items constantly new and fresh. (Zikmund Babin 2006). Associative Networking of Krispy Kreme When clients precisely talk about the food at Krispy Kreme and Dunkin Donuts, the donuts were said to be the most social talked about. For instance, amid January to July 2014, clients attitude concerning Krispy Kreme donuts was 96 percent positive, nearly fanatic. Dunkins donut response was ranked at 80 percent. The general moral here is that the clients want to purchase what Krispy Kreme is best at whether thats donuts or coffee. And if Krispy Kremes consumer experience fails to live up to its clients expectations, the company risks losing them, or even worse when its clients will tend to start getting dissatisfied with its products hence having dissatisfied customers post negative reviews online. On the part of freshness of its products especially the donuts, many customers prefer to buy from the Krispy Kreme stores because they believe that its donuts are always fresh compared to the other companys that also make the donuts. However, because of health concern issues, i.e. it has been reported that the donuts are so much sugary. This has made many of its customers to develop a negative attitude towards its brands especially the donuts. Social environment factors and how they affect Krispy Kreme Doughnuts are as yet engaging many individuals, and their life cycle won't presumably end soon. Despite the fact that costs are not that high, it is not an exceptionally mechanical industry, and it depends on a couple of machines, yet chiefly on human workforce and client administration, offering and delivering in volume which decreases costs. The company faces worldwide rivalry furthermore showcase development. Exclusively claimed pastry shops and bistros are various, and the business sector likewise sees the nearness of real chains engaging over pieces of the pie (Aggarwal McGill 2012). The company's industry profits by economies of scale. In fact, all fragments of the American populace spend more on coffee and doughnuts, despite the fact that individuals under 45 years of age have a tendency to devour more doughnuts themselves. The American business sector is extensive for this kind of items. Donut utilization likewise doesn't experience the ill effects of regularity, as doughnuts are devoured as breakfast, treat or nibble at whatever time amid the year. Krispy Kreme methodologies are equipped towards more noteworthy volumes, lower costs, and more prominent extensions. Without a doubt, this industry presents numerous points of interest, yet few methodologies are conceivable. Krispy Kreme is a piece of the fast-food/cakes industry. In any case, the more beneficial nourishment pattern may hurt the utilization of calorie-stacked doughnuts and buyers support more profitable substitute items, with the exception of if alterations and low-calorie assortments are presented, which could speak to an extraordinary open door for development. In spite of the fact that it is extremely hard to arrange its brand surroundings honestly (Huang 2012). Rituals and Artifacts related to Krispy Kreme The organizations shops have always worked on delivering a multi-tactile client encounter and build up its brand personality. Krispy's Kreme embarked on a strategy of furnishing its clients with an excitement encounter and to fortify its dedication to quality and freshness by permitting the clients to see the doughnuts being made. The organization has built up an application that permits it to draw in and hold more clients. A one of a kind recommendation from the organization is the utilization of innovation to draw specifically in with its visitors. The other vital component of the organization brand is the "donut theater" experience (Holbrook 2006). This has made it to have even stronger loyal customers who keep on coming back for more, and its like they have just fallen in love with the companys doughnuts. References Aggarwal, P., McGill, A. L. (2012). When brands seem human,do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism. Holbrook, M. B. (2006). The consumption experience-Something new,something old,something borrowed,something sold. Huang, Y. Y. (2012). Service backstage visibility and the corresponding perceived value in the process of service delivery. Leventhal, R. C., Mascarenhas, O. A. (2006). Lasting Customer Loyalty: a total customer experience approach. Mitchell, M. A., Orwig, R. A. (2002). Consumer experience tourism and brand bronding. Mooney, P. K., Bergheim, L. (2003). The Ten Demandments: Rules to Live by in the Age of the Demanding Customer. Morrison, S., Crane, F. G. (2007). Building the service brand by creating and managing an emotional brand experience. Zikmund, W., Babin, B. (2006). Exploring marketing research.

Thursday, December 5, 2019

Sex Trafficking in Cambodia The True Story of a Cambodian Heroine by Somaly Mam Essay Example For Students

Sex Trafficking in Cambodia: The True Story of a Cambodian Heroine by Somaly Mam Essay â€Å"Some girls come to us beaten half to death. They are so young. They have marks that are worse than anything I have ever endured.† (Mam 166). Throughout the world, traffickers coerce and abduct women and children into the sex trade. Traffickers then trade and sell these women for the use of sexual exploitation (Mace Venneberg, and Amell 336). As many as 20 million people are involved in the global sex trade at any given time (Nawyn, Birdal, and Glogower 56). Though sex trafficking is acknowledged as an issue throughout the world, it continues to become even more extreme. Anyone, from anywhere, could be taken and sold as a slave. In countries such as Cambodia and Thailand, girls can be as young as five or six years old when they enter the sex industry (Chung 484; Mam 62). Statistics show that 80 percent of sex slaves are women and 50 percent are children (Mace, Venneberg, and Amell 338). â€Å"It can be expected that at least 1 in 40 girls born in Cambodia will be sold into sex slavery† (Mam 1). This number is alarmingly high, and continues to rise. There are several human rights activist groups and global organizations that attempt to stop the trafficking; however, more effort can always be put forth to help women and children throughout the world. Global organizations should do more to help the women and children in the sex industry; no person should have to endure rape, torture, or humiliating servitude. Somaly Mam experienced a horrifying start to life at a very young age. Mam knows what it is like to be a slave and tells about it in her novel. The novel, The Road of Lost Innocence: The True Story of a Cambodian Heroine, written by Somaly Mam, tells the extraordinary tale of a woman who had everything taken away from her at a very. ., and James W. Amell. Human Trafficking: Integrating Human Resource Development Toward A Solution. Advances In Developing Human Resources 14. 3 (2012): 333-344. Business Source Complete. Web. 21 Apr. 2014. b.ebscohost.com.gatekeeper2.lindenwood.edu/ehost/detail?vid =13sid=4c9e08f9-b569-437a-8160-14f866b677ed%40sessionmgr115hid =101bdata=J nNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bthAN=77757068>. Mah, Megan. Trafficking Of Ethnic Minorities In Thailand: Forced Prostitution And The Perpetuation Of Marginality. Undercurrent 8.2 (2011): 65-72. Academic Search Complete. Web. 5 May 2014. lindenwood.edu /ehost/pdfviewer/pdfviewer?vid=18sid=4b45ef9c-7e80-4adf-9ed2-5e3b6297a41c% 40sessionmgr4003hid=4205>. Mam, Somaly. The Road of Lost Innocence: The True Story of a Cambodian Heroine. Spiegel Grau Publishing, 2008. Print.