Wednesday, February 26, 2020

Book Review . Discuss the process of maturation of Frederick Douglass Essay

Book Review . Discuss the process of maturation of Frederick Douglass from childhood to adulthood. Make sure that you employ a - Essay Example The first theme that manifests in Douglass’s narrative is that of inequality. African American slaves got treated cruelly by their slave masters who viewed them as not being human beings. He begins his narrative by stating that he was not aware of his birth date. He states that neither did he ever meet a slave who could tell his or her birth date (Douglass 1). Meanwhile, the white children could tell their birth date. This shows the inequality that slaves got born into. He narrates of how when his master died they got valued together with livestock as his family shared property. He states how slaves of all kind got ranked with sheep, swine, and horses (Douglass 51). This shows that slaves got viewed as equal to animals by their masters. This was a form of racial inequality. Another theme that manifests itself is that of the path to freedom. Douglass aims to show that he believes education and a progressive urban environment as the keys to freedom. He remarks that a city slave is freer than a slave on a plantation. He notices this when he gets moved to Baltimore, Maryland. He views a city slave as getting fed and clothed better than a slave on a plantation (Douglass 38). In spite of the decency accorded to the city slave, he later notes that there still was much injustice to the slaves whether in the city or plantation. Douglass also believes that education can play a key role towards the freedom of the slave. He strives to learn as much, but again the more he learns, the further he casts doubts on whether knowledge would earn his freedom. He remarks that the more knowledge he acquires, the more his eyes open to the endless evils of slavery (Douglass 47). When Hugh Auld forbids his wife from teaching Douglass, he realizes that this was a witty way through which slaveholders kept their slaves. Auld tells his wife that education ruins slaves. Douglass views that slaveholders hide knowledge from slaves to keep them unaware of the evil that is slavery. Dougla ss embarked on self-education as the key towards his ability to free himself. In his narrative, Douglass also shows the theme of Christianity. He highlights that there exists two forms of Christianity at the time; the real and hypocritical form of Christianity. According to him, there exists Christianity of the land and that of Christ (Douglass 95). Douglass believes the real Christianity gets practiced by him and the whites who preach against slavery. The hypocritical Christianity gets practiced by whites such as Mr. Covey who totally ignore and hide the real ideals of Christianity. He makes a distinction between the two by stating the real Christianity was based on charity and peace. The false Christianity revolves around the immoral and violent actions of slaveholders. Douglass, through his narrative, shows how the slaveholding masters in the south use Christianity to spread their evil deed of slavery. Conclusion The narrative by Douglass presents an emotional and quite moving st ory about his life as a slave until he becomes a free man. He is born a slave and recounts losing his mother at a remarkably young age. He encounters the brutality of slavery at a very early age when he witnessed his aunt Hester getting whipped. He undergoes harsh treatment and cruelty from his slave masters and whites while growing up. In spite of all this hardships, Douglass still manages to remain upbeat and pursue self education even when Mrs. Auld stops teaching

Monday, February 10, 2020

Lnternational Marketing of Coca Cola Essay Example | Topics and Well Written Essays - 2750 words

Lnternational Marketing of Coca Cola - Essay Example This study looks into Coca Cola Enterprises Limited that intends to introduce a new energy drink in Chile. The drink is Lucozade which is made by using Glucose Fructose Syrup, orange juice from Concentrate, Citric Acid and Sodium Benzoate. The company has already made the decision for the selling price by establishing a price which should not be more than 5% difference with existing drinks in the market. The packaging shall be done in both 275ml plastic bottles and 250ml cans. The company intends to Launch Lucozade brand in Chile. Most of the consumers are health conscious and prefer the low calorie energy drinks. The promotional activities will include endorsements by sports personalities and mass advertisements. The company has set enough financial resources for the operations and timelines for the execution of the marketing plan. The marketing organization includes the chief marketing director, the territory directors, the area directors and the public relations personnel. A situa tional analysis is the foundation of the marketing plan. The situational analysis will include a thorough examination of the internal and external factors which affect the introduction of Lucozade drink in Chile. It will enable Coca Cola to understand the factors which will influence the market growth in the future. Internal analysis will consider the strengths and weaknesses of Coca Cola enterprises Limited. The internal analysis will consider the company culture and image, the staff, the operational efficiency and capacity. (Kotler 2010). The internal analysis will also consider the weaknesses which hinder the launch of the Lucozade drink in Chile and which may impair the growth in market share and profitability. The external analysis will evaluate the suppliers, the trade partners, customers, new technology, competitors and the economic environment prevailing in Chile which may enhance the operations of Coca Cola Enterprises Limited in Chile (Dibb, Simkin, Pride and Ferrell 2005) . The external analysis will also consider the treats which exist in the market which could curtail the achievement of the Coca Cola Enterprises objectives in Chile. 2.1 Market Summary Coca Cola Enterprises Limited is the world’s largest bottler of non-alcoholic drinks by volume. The company produces, sells and distributes its drinks using a wide distribution channel which covers all the continents in the world (Kotler 2010). Coca Cola Company is the largest bottler for the Coca Cola Company since it produces 20 percent of the entire Coca Cola drinks world wide. 85 % of its products are classified as carbonated soft drinks while the rest are non-carbonated soft drinks. The company annual revenue was $ 21.65 billion in 2009 while the net income from its operations was $ 731 million. 2.1.1 Market demographics This section of the marketing plan will include analyzing the customers in terms of the demographic features such as the age, the race, gender, educational attainments, ma rital status, income levels, attitudes and beliefs, and the household size. Chile population comprises of 15,166,500 people but the population has been on the decline due to controlled birth rate. It is estimated that the population is likely to hit 20 million people by 2050. About 80 percent of the populations live in urban areas with the population mainly concentrated in Greater Santiago. Chile population consists of all races including European and Indians. The most dominant religions are Roman Catholics and Evangelical (Kotler 2007). Spanish is